Creative Advertising in Print: A Brand-Building Double Play**

Building a strong brand is a careful, strategic process that requires creativity, consistency, and communication over time. In this digital age, it’s important to utilize every means and medium at your disposal to spread your brand message, tempered by the strategic use of targeted vehicles most meaningful to your demographic. Building a strong, strategically crafted and executed Integrated Marketing Communications (IMC) program is a keystone for success.
Read more …

Seven Essential Features of Effective B2B Websites**

Your website offers a first impression to many visitors coming into contact with your business for the first time and needs to represent who you are and what you offer. Start by defining your requirements to increase the chance of success and cover these seven areas.
Read more …

Best Practices for B2B Trade Print Advertising**

Even in our internet-centered world, trade print advertising remains a core media choice for B2B marketing directors. Making the most of the medium depends on your ad’s effectiveness and how well you leverage the message across other channels.
Read more ...

96 Percent of Business Media Users Rely on Trade Magazines and Websites to Make Purchase Decisions**

The Value of B-to-B Report shows that business-to-business media, including events, magazines, websites and more, are extremely effective in connecting buyers and sellers. The research shows that trade publishers are growing in importance, reaching business people in new ways and remaining a vital resource for their customers.
Read more …